NPAA News
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A new video series is giving the walleye fishing world a front-row seat to the grit, grind, and glory of life on the National Walleye Tour. “Livin’ the ‘Eye Life,” created by professional angler and NPAA Board Member Corey Heiser.
Every July, the fishing industry converges in Orlando for one of the most important events on the calendar: ICAST. Whether you’re a professional angler, tackle company, media outlet, or outdoor retailer, this is the place where connections are made, deals are struck, and reputations are built.
Short-form video is dominating digital marketing right now — and it's time anglers started reeling it in. From Instagram Reels and TikToks to YouTube Shorts, these bite-sized videos are the most effective way to grow a brand, attract sponsors, and stay top-of-mind in the fishing community.
The tournament season is in full swing, and between early mornings on the water and late nights prepping gear, it’s easy to let sponsor relations slip through the cracks. But if you want to build lasting sponsorships and increase your chances of renewals (or even bonus support), *now* is the perfect time to check in and show your fishing sponsors you're delivering value.
The world of competitive fishing is evolving—and fast. From cutting-edge technology to changes in tournament structure and a growing focus on sustainability, today’s anglers are navigating a landscape that looks far different than it did just a decade ago.
Building a strong brand is essential for any business, including in the fishing industry. Whether you're a local tackle shop, a fishing guide, or an angler looking to expand your presence, establishing your brand can set you apart from the competition. Here are three simple, yet effective, ways to build a brand in the fishing world.
For anglers looking to build a professional career in the fishing industry, securing sponsorships is a key step. But standing out to potential sponsors requires more than just impressive catches and tournament wins—it demands a strong professional image. That’s where a media kit comes in.
As an angler, securing sponsors is a huge part of building your career. But sponsorship isn’t just about receiving support—it’s about creating value for the brands that invest in you. Promoting your sponsors effectively strengthens your relationships and increases your chances of long-term partnerships.
Success in the fishing industry isn’t just about catching fish—it’s about building an audience and staying top-of-mind with customers. Social media is one of the most powerful tools you can use to grow your business, whether you're a guide, retailer, or tournament angler.
In the ever-evolving world of fishing, one thing has become crystal clear: success on the water is now deeply intertwined with success online. Social media platforms have emerged as powerful tools that fishing professionals can harness to propel their businesses forward.
The National Professional Anglers Association (NPAA) is pleased to announce the appointment of Eric Naig as its new President, to replace Pat Neu who is retiring as of the end of the year. “With over three decades of experience in the fishing industry, Eric brings a wealth of knowledge, leadership, and passion to the NPAA,” said outgoing President Pat Neu.
Start off the new year right by watching the livestream of the NPAA Conference on January 4th starting at 3:10 PM on the NPAA Facebook page.
Register for the can’t miss event as anticipation rises for the NPAA 2025 Annual Conference, the premier event for all sportfishing industry professionals ranging from tournament anglers and guides, to tackle shop staff, service crews and industry representatives. Runs Friday, January 3rd through Saturday January 4th, at Chula Vista Resort and Conference Center in Wisconsin Dells, WI.